As Andy Williams once sang, “it's the most wonderful time of the year”. A time for drinking, eating, being merry, pulling crackers and having a sleep in front of an episode of Eastenders. We are, of course, talking about Christmas.
One thing that most people may not associate with Christmas, however, is the buying and selling of property. This time of year is, so the received wisdom goes, the worst possible time of the year to place your property on the market, because buyers are too busy stuffing themselves with turkey, pigs in blankets, mince pies and Christmas pudding.
However, interest in property actually spikes over the festive period. Remarkably, traffic on Rightmove increases by 195% around this time, while it doubles on Zoopla over Christmas and the New Year. Rather than witnessing a slowdown in visitors, the festive period is actually one of the busiest times for property portals and estate agent websites.
One thing that most people may not associate with Christmas, however, is the buying and selling of property. This time of year is, so the received wisdom goes, the worst possible time of the year to place your property on the market, because buyers are too busy stuffing themselves with turkey, pigs in blankets, mince pies and Christmas pudding.
However, interest in property actually spikes over the festive period. Remarkably, traffic on Rightmove increases by 195% around this time, while it doubles on Zoopla over Christmas and the New Year. Rather than witnessing a slowdown in visitors, the festive period is actually one of the busiest times for property portals and estate agent websites.
On one level, it makes perfect sense. Christmas brings with it lots of spare time – nowadays, what do people like to do with their spare time? In many cases, searching for a dream property has become a popular hobby. For active buyers, Christmas offers a respite from work and other distractions and they will have more time to dedicate to searching for their ideal home.
What's more, new phones, tablets and other electronic devices are popular presents in this day and age. And people need no second invitation to try out their new gifts. Once again, property searches are a very popular way of testing out the new iPad or smartphone.
Christmas and New Year is also a time when family and friends are brought together. For some, browsing for property is a communal experience, leaning on advice from parents, siblings or other loved ones. Rather than watching the Queen's Speech or the Strictly Come Dancing special, those looking to buy might choose instead to spend their time more productively.
It's no longer the case, as it once was, that November and December are the quietest months of the year when it comes to the property market. True, most people like to be moved into a new home before the festive period. And it's unlikely that people will want to be carrying out transactions right before Christmas.
But, as a seller, that doesn't mean you have to wait until the New Year to list your property – as many sellers still do. You want to take advantage of all this extra interest that the festive period provides. If your property is there, ready to be viewed, with attractive pictures and a snappy, engaging description, the chances of achieving viewings early in January are that much higher.
Many people see the New Year as a chance to start afresh, to start a new chapter in their life. And this includes moving homes. However, to stay ahead of the competition, you need to get in there early.
Nowadays, a great number of people will search for property during the Christmas break, so you could be missing out on this spike in property searches if you hold back and wait until January to bring your home to market.
To take full advantage of the seasonal rush, it's wise to put your home on the market in early to mid-December. That means you'll be fully prepared by the time the festivities hit, and your property will be the beneficiary of lots of extra traffic.
For more information about listing your property in time for Christmas, or further information about the services we offer, please contact Sandra Davidson on 0208 551 0211.
We can't promise that Santa will bring you a buyer for Christmas, but we will try our hardest to make that dream a reality.
As a leading estate agent in Redbridge, we use our years of experience and knowhow to help you get your home sold for the best possible price. We also provide a free and instant online valuation to give you an idea of how much your property is currently worth.
What's more, new phones, tablets and other electronic devices are popular presents in this day and age. And people need no second invitation to try out their new gifts. Once again, property searches are a very popular way of testing out the new iPad or smartphone.
Christmas and New Year is also a time when family and friends are brought together. For some, browsing for property is a communal experience, leaning on advice from parents, siblings or other loved ones. Rather than watching the Queen's Speech or the Strictly Come Dancing special, those looking to buy might choose instead to spend their time more productively.
It's no longer the case, as it once was, that November and December are the quietest months of the year when it comes to the property market. True, most people like to be moved into a new home before the festive period. And it's unlikely that people will want to be carrying out transactions right before Christmas.
But, as a seller, that doesn't mean you have to wait until the New Year to list your property – as many sellers still do. You want to take advantage of all this extra interest that the festive period provides. If your property is there, ready to be viewed, with attractive pictures and a snappy, engaging description, the chances of achieving viewings early in January are that much higher.
Many people see the New Year as a chance to start afresh, to start a new chapter in their life. And this includes moving homes. However, to stay ahead of the competition, you need to get in there early.
Nowadays, a great number of people will search for property during the Christmas break, so you could be missing out on this spike in property searches if you hold back and wait until January to bring your home to market.
To take full advantage of the seasonal rush, it's wise to put your home on the market in early to mid-December. That means you'll be fully prepared by the time the festivities hit, and your property will be the beneficiary of lots of extra traffic.
For more information about listing your property in time for Christmas, or further information about the services we offer, please contact Sandra Davidson on 0208 551 0211.
We can't promise that Santa will bring you a buyer for Christmas, but we will try our hardest to make that dream a reality.
As a leading estate agent in Redbridge, we use our years of experience and knowhow to help you get your home sold for the best possible price. We also provide a free and instant online valuation to give you an idea of how much your property is currently worth.
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